We Have A New Brand Identity, Logo And Website – Check It Out!


SOHO TACO Gourmet Taco Catering - Orange County - Los Angeles - Logo Van
One of our sharp catering vans parked at our Santa Ana headquarters sporting the new logo. 

We have a new look! In case you haven’t noticed we just refreshed our company logo, our brand and even more recently our website. And, we couldn’t be more thrilled to show off our new threads.

Over the past few weeks we’ve slowly been rolling out bit-by-bit but now it’s time to make a formal intro. Hope you like it!

At the bottom of this blog is our press release from earlier today talking about our goad behind the update and the wonderful team at Twelve12 who helped make it happen. Thanks, you guys!

From here on out expect more changes coming up. For our drop offs, we have some fancy stickers getting printed and we might even have some bags to go along with them.

SOHO TACO Gourmet Taco Catering - Modernized Business Cards
Our wonderfully modernized business cards help capture the beauty & simplicity of our new look.

We also plan on printing brochures and flyers to really help get the word out.

We’re super proud of our new look and we think it’s going to help embody our company’s core values, our exciting vision and new mission statement. More on those in future blog posts.

In the meantime, we hope you enjoy our new look. We have a lot of hard working folks in our team and we think these refresh helps showcase all those efforts.

See you soon!


PRESS RELEASE: SOHO TACO Introduces New Brand Identity And Website

Orange County’s premier taco catering and food truck conglomerate launched a new corporate brand strategy and website that elevates the company’s corporate identity and image.

SOHO TACO: New Logo, New Branding
SOHO TACO: New Logo, New Branding

SANTA ANA, Calif. – Dec. 2, 2017 – PRLog — SOHO TACO, a leading provider of gourmet taco cart catering and food truck services throughout Southern California, launched a new corporate brand strategy and website that elevates the company’s corporate identity and image.

“We have grown our business significantly over the last several years. Our brand relaunch represents the natural evolution of that transformation,” said Jesus Zambrano, SOHO TACO’s President. “Today, SOHO TACO offers customers and their guests everything they need for a wonderful gourmet taco catering experience combined with our renowned service. It’s imperative for our brand to reflect and promote our company as it is today and the tremendous value we bring.”

An updated corporate website was introduced at SOHOTACO.com to reflect the new brand identity and showcase the company’s advantages and strengths, including its employees, updated menu and cuisine. The new corporate brand identity also includes a new logo, a modern interpretation of the company’s vision and mission.

Designed in partnership with Orange County based advertising agency, Twelve12, the new visual identity and website present the company as modern and evolving while better communicating SOHO TACO’s strengths.

SOHO TACO would like to encourage everyone to explore the new site at http://www.sohotaco.com.


SOHO TACO is a gourmet taco cart catering and food truck company with corporate headquarters based in Orange County CA. Having started with modest resources in 2009, the conglomerate as since then grown considerably and has appeared in several publications, food blogs and online reviews for its critically acclaimed cuisine which focuses primarily on tacos.

For more information about SOHO TACO, please call (714) 793-9392 or visit their site at http://www.sohotaco.com.

SOHO TACO Promo Video

Please CLICK HERE to view video on YouTube.

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