
The crisp autumn air crackled with a nervous energy as we set up at the University of California Irvine for a student recruitment event. Our mission, to capture the hearts and stomachs of prospective students, one delicious taco at a time. Partnering with Soho Taco, a local gem renowned for its fresh ingredients and vibrant flavors, we were confident in our culinary arsenal. This was not just an ordinary taco catering event, it was a performance.
The Allure of Soho Taco’s Menu
Soho Taco’s menu for the event was a harmonious blend of tradition and innovation, a carefully curated selection designed to tantalize taste buds and cater to diverse preferences. The smoky richness of carne asada, a cornerstone of Mexican cuisine, and the savory notes of pollo asado, another crowd-pleaser, were familiar favorites that offered a comforting foundation.
For those seeking a more adventurous culinary journey, the delicate sweetness of mahi-mahi, a flaky white fish often grilled or pan-seared, offered an exciting new option. Vegetarians were not left out, as the signature veggie taco, brimming with a vibrant medley of fresh vegetables, provided a delightful and flavorful alternative.
The condiment bar was a veritable fiesta of fresh flavors, a vibrant display that complemented the diverse taco options and allowed for personalized customization. Cilantro and onion provided a refreshing base, their cool and crisp notes adding a counterpoint to the richer flavors of the meat and fish fillings. The vibrant pico de gallo, a salsa made with fresh chopped heirloom tomatoes, red diced onions, cilantro, and lime juice, offered a burst of sweet and tangy notes, while the mango salsa, with its tropical sweetness, added a unique twist.
Jack cheese, a mild and creamy semi-hard cheese, offered a welcome contrast to the other textures, its smooth meltiness adding a delightful richness to each bite. For those seeking a touch of fiery heat, the guacamole, jalapeño green salsa, and mild red salsa provided a range of options, catering to individual spice preferences and adding another layer of complexity to the flavor profile. The red salsa, a mild salsa has a smoky taste that goes perfect with chicken or beef tacos. The green jalapeño salsa has the perfect kick, for those you like spice things up. The guacamole, being perfect no matter what you pair it with was the guests favorite salsa.

The Art of the Tortilla, A Culinary Performance
One of the highlights of the event was the live tortilla pressing station, a captivating display of culinary artistry that transcended mere food preparation. Johnathan, with a practiced hand honed through experience, transformed balls of masa, a corn-based dough, into thin, delicate rounds using a traditional press. The rhythmic beat of the press, accompanied by the gentle hiss of steam as the tortillas emerged, added a touch of rustic charm to the experience.
The aroma of freshly pressed tortillas wafted through the air, a warm and inviting fragrance that spoke of authenticity and quality. This dedication to the craft resonated with the students, who marveled at the skill and artistry involved in the process. Witnessing the transformation of raw dough into the foundation of a delicious meal offered a glimpse into the heart and soul of Mexican cuisine, a cultural experience that went beyond simply consuming food.
Fueling Minds and Appetites
As students streamed through the event, drawn by the enticing aroma of sizzling meat and fresh tortillas, their initial trepidation melted away into genuine delight. The lines moved quickly, fueled by Betty’s efficient preparation of the masa balls and Johnathan’s tireless work at the press. The air buzzed with lively conversations, as students not only enjoyed the delicious food but also connected with representatives from UCI and learned about the academic opportunities the university offered.
The student body’s enthusiastic response was heartwarming. “These are the best tacos I’ve ever had!” exclaimed one student, his voice filled with genuine delight. Another student commented on the “awesome variety” of fillings and toppings, their eyes sparkling with appreciation. The event transcended its initial purpose of student recruitment, evolving into a space for shared experience, fostering a sense of community and belonging among prospective students and university representatives.
The stars of the show were the mahi mahi fish tacos and the signature veggie tacos. The mahi mahi is grilled to perfection, placed on a hand pressed tortilla, topped off with fresh cabbage, and chipotle sour cream. The perfect topping for this delicious taco is mango salsa and maybe a squeeze of lime. The signature veggie comes with melted pepper jack cheese and topped off with chipotle sour cream. This taco is perfect the way it is and the guests loved it to the point where it was the first one to run out.

A Lasting Impact
The success of this event went beyond the mere satisfaction of presenting delicious food. It was a testament to the power of shared experiences and the ability of food to transcend language and cultural barriers. It was a reminder that a well-crafted meal can spark conversation, foster connections, and create lasting impressions.
As we packed up and reflected on the day’s events, we felt a sense of accomplishment and a renewed appreciation for the power of food to bring people together. The memories of satisfied smiles, lively conversations, and the rhythmic beat of the tortilla press will forever be etched in our minds, a testament to the triumph of tacos at UCI. It was a day where flavors danced, traditions were celebrated, and connections were forged, proving that sometimes, the most profound experiences can be born from the simplest of ingredients.
If you’re ever in the Orange County area and craving a taste of the magic we experienced, be sure to visit Soho Taco at 132 E Dyer Rd, Santa Ana CA 92707. Give us a call at (714) 793-9392 or email us at info@sohotaco.com to experience the symphony of flavors for yourself.